Okay, so let’s talk about #QuietMarketing, which is what I’m calling those threads I write every now and then that start about one thing but end up being about Mnemonic and usually finish up with a “Go buy my game” thing.
First, I don’t follow this process consciously; what you’re about to read is very much a reverse-engineering of the things my brain does naturally. It might be profoundly unhelpful for your needs, or it might help you think about your marketing efforts differently. Okay? Okay.
Begin with a thought you’re having. It doesn’t have to be about your game. For me, it’s usually an observation I’ve made about something I encountered in my day, or a realization I’ve had recently. Something that’s on my mind.
Let that thought simmer, until it coalesces into something you’re ready to talk about. Up until this point, you’re just going about your day, or browsing Twitter, reading books, listening to music. Waiting for your thought to take shape in a way that you can communicate.
When it does, start your thread by talking about that thing. The first tweet is the introduction to your thought. It’s a kind of thesis, but it’s important to remember that this process is almost entirely unstructured. It’s a meandering kind of dialogue with yourself.
Let the thought develop naturally. Be thoughtful and caring with your words, like you would with a small child or an egg. As the thought takes form in your thread, begin to think (to yourself) about how your game addresses the thoughts and ideas contained in your thread.
Once that relationship is clear enough to talk about, tie it together in your thread. Tie it to something specific, if you can. Like, I’ll frequently tie things back to a specific piece of text from Mnemonic. Talk about why that’s important.
Once you’ve tied the thoughts together, let them mingle with each other. It’s okay if the thread wanders away from your game again; you’ve tied your thought to your game, which allows readers to contextualize the thread in relation to something they now know they can read later.
Once you’ve said all you wish to say, wrap up the thread with a call-back to your game, and where people can find it; if there’s a price on it, make that clear: “Here’s where you can buy it” communicates that people should be prepared to spend money when they click the link.
And…that’s it! It’s not great for SEO, it doesn’t do huge numbers, it very rarely leads to actual sales, but it keeps you talking about your game in a way that makes sense to you, and invites people into your thought process, gets them invested in you as a creator.
I hope this is helpful, or at least interesting. If you want to see more of me, I do this kind of stuff all the time; go ahead and follow if you like.
And if you saw that tie-in with Mnemonic and you want to see what’s up with that…go buy it from my itch page: Cracks in the Mirror
PS (Yes, everything after the link to your game’s itch page is a PS) - this thread was crafted ahead of time but written in exactly the same way I write all my threads: quiet, wandering, with an eventual tie-in to the game I want people to know about.
Another PS just in case it wasn’t clear:
This approach is just for getting comfortable talking about your game openly on a platform that’s public. I cannot guarantee that it will lead to increased sales if you’re selling your game, or downloads if you’re giving it away.
My threads get a lot of engagement in the form of likes and retweets but almost never get replies or QRTs, and that sometimes feels kind of isolating for me. Be prepared for that.
That’s why I call it Quiet Marketing. It doesn’t make a lot of noise, it just focuses your thoughts on your work, helps develop a better sense of how to bring up your work in contexts that aren’t just talking about specific mechanics.